• Name Brands: Greg Norman Take a Bite Out of Branding

    The Great White Shark Greg Norman has transcended his sports stardom as a Hall of Fame golfer to become one of the world's most succesful entrepreneurs and philanthropists. His aggressive approach to golf has translated to immense branding success as The Greg Norman Company has achieved global recognition in industries from apparel to real estate to design. The Aussie explains why every brand needs a 200 year plan, how golf can revitalize its business and also clears up an old rumor about him and Bill Clinton.